Cell Phones are a Necessity of Life Essay

Cell phones are not an advanced gadget on the scene. It was developed in 1947 in the form of a car mobile phone. The hypothesis of cellular phone was produced by Bell Laboratories with the permission of FCC (Federal Communication Commission), and had everything to do with broadcasting and sending a radio or television message out over the airwaves. There was a scientist who gave a advanced shape to the same accessory. Dr Martin Cooper, a former general manager in Motorola, made the basic call on a portable cell phone in nineteen seventy-three. The premier ever cell phone was very ample and bulky. It resembled a radio frequency accessory. The weight of Motorola’s introductory cell phone was 2 pounds. Presently, the structure of cell phones has evolved to match the style and comfort of the user. It is uncomplicated to tailor cell phones by choosing its features and functions for one’s comfort. There are phone covers that change the face and design of the contraption. Various accessories are available such as car chargers, belt clips, phone covers, data cables and etc. Cell phones emerged as a apparatus of luxury, but presently it plays a much bigger and considerable role. One can gather wireless Internet service through your cell phone, with web and email capability. A cell phone with a mini web browser can relief retrieve web emails and chat while you are on the move. A extraordinary kind of browser is used for surfing the net on a small cell phone screen. If internet use is a must, make sure that when buying a cell phone you make the choice for graphic browser capability instead of a text-based browser. In addition, if you think you will browse the wireless Internet often, you may desire to consider buying a cell phone with a larger than average display size. There are International websites that allow sending mails, without having a computer. All you need is a basic GPRS enabled mobile phone and you can access your mail on your cell phone anytime and anywhere. It seems that cell phones have become a bed-side essential for us today. It is no longer a device of entertainment. From local weather forecast in the morning to your  loved ones valuable night messages, it keeps you connected all the time. With cell phones becoming a gadget with all the modern technology, its theft is growing across the world. In a survey in the UK, a cell phone is stolen every three minutes. In the United States, the statistics are very analogous. By keeping a note on the IMES identification that each phone has, you can trace a phone. This is quite the tedious process. The IMES code is individual to each cell phone and when you lose your phone, you can refer the code to your network provider as well as handset provider and trace back the cell phone, or at least block the applications in the phone. The person who stole the cell phone can’t use it after the IMES code is blocked. Cell phones have become a very popular consumer electronic product. With the availability of internet connection, cell phone as broaden even deeper its options of uses. You must also note that GPS capability is a life saver for tracking cell phone users who are in emergency situations. Cell phone usage has become a necessity of life. People cannot live without their cell phone. What was once considered a luxury item in the early days, cell phones are a must have item at every waking moment.

The significance of context in information systems and organizational change Essay

Since their arrival on the mobile and web computing scene, information systems have had a profound effect on economies, organizations and societies. Individuals have also enjoyed a great deal of the extended effect of the activities that are conducted within the social aggregates provided by information systems. This report seeks to evaluate the impact and the role of information systems on the quality process on different industries in order to make the implementation and application of quality assurance easy, simple, fast accurate and time saving. The journal of strategic information systems seeks to explore the impact that information systems has had on the general process and profitability of a company. This journal has a scholarly audience for those who are in search of better understanding on how best information systems have improved their lives and the potential that they still hold for the future. Since it is documented as a scholarly article, it is expected that the article shall fulfill educational curiosities regarding how information systems have enabled simplicity and some level of perfection in the business world. It is also expected that the journal shall provide precise information with extensive research carried out to back the statements outlined in the article. According to the journal article, the gradual increase in dependence of information systems has shown a steady rise in the need for quality improvement within business enterprises. The article sites a survey carried out to show that IT improvement in t erms of quality is the top problem facing IT executives in the current job market. It is because of the multidimensional edge that IT presents that the position of Chief Information Officers (CIO) has become a recent development in the corporate sector. The journal models the relationship between information systems quality and the organizational impact it has. The article hypothesizes that there is a greater organizational impact in situations where the systems quality, service quality and information quality are high. According to the article, information system service quality is the most influential concept, followed by information quality and then system quality in the overall performance of the business. However, the article fails to mention other impacts that are attached to the success of the organization such as efficiency of the personnel and the updating of information system quality. On the other hand, the article’s mention of Ackoff (1967) is critical to the support of the information system theory. Ackoff pointed out five misconceptions regarding information systems by stating that the most critical information deficiency that managers suffer is from the high levels of irrelevant information. Furthermore the article points to Whitaker and Voas (2006) and Parnas (2003) who confirm that software is plagued with problems such as fragmented software modules that are hard to integrate and hard-to-use interfaces. However, at the time this information was presented this was a rampant p roblem that was facing the software industry and the IT world in general. However, recent researches have shown that in recent years, this has changed drastically and information systems are required to be top notch before they can be released into the market for use and even for testing. The article fails to mention that there have been increased measures and precaution taken to ensure that quality assurance is the core principle in the world of information systems. It also fails to mention that quality assurance is the only link to continued success in an organization when it comes to matters of information, technology and systems. It is only through the assurance of information systems that organizations can adapt systems that are guaranteed to produce tangible and beneficial results. The article also emphasizes on the use of information technology in the general performance of business and the overall perception of the outside world. It is lacking in the expertise to recognize t he fact that quality assurance goes hand in hand with quality control which is mostly effected by use of personnel employed to overlook the process. Therefore, although the article has been pinned as a scholarly article in the journal, it requires much revision in order to remain relevant in the world we live in today. Encyclopedia Britannica posted an article on information systems that proved to be worth reviewing. The article lays the importance of information systems in organizations. The article states that information systems enhance several capabilities of an organization which in turn provide support for business activities. For example, decision making, product development, customer and supplier relation and sometimes the general business model are the areas where information systems fit best. The article does not hold any opinion towards the importance of information system but it does point out the advantages and the potential that information systems hold in the organization. The article is right in pointing out that information systems advancements create new options in the way business is conducted which is generally true, but the article fails to mention that information systems require to be constantly updated. Besides updating, information systems require to be assured so that the results can be translated into the output of the company which shall be of the same quality. The language used in this article is informative and without any bias and it makes its credibility rise with each statement. For example, the article includes that information systems do not necessarily translate to increased profits. The success of a business depends in part the adoption of effective information systems, but it also in the skill to which the information systems are deployed and used alongside other factors such as customer relation and knowledge of the industry. The article is witty and well updated with the latest advancements in quality assurance processes. For example, the article is clear in the definition and the implication of virtual organizations whose quality assurance has to be constantly updated because of the evolving and fast paced information system world. The article does not fail to mention the importance of human personnel in the workings of the company and the incorporation of information systems. Although the article is mainly focused on the information technology literate the simplicity of definition of terms means that the audiences of the article are both the literate and the illiterate to the IT world. It is through the incorporation of information systems to the World Wide Web that quality assurance can be improved drastically. Through quality assurance, individuals can participate in global forums and national events such as elections, referendums, and opinion polls. It is therefore, through the incorporation of info rmation systems in such fronts that quality assurance becomes paramount. The article vividly describes and gives simple illustrations for the ways in which quality assurance in information systems can assist all members of the society. According to the journal of the association for information, science and technology (2014), quality assurance is an administrative and procedural activity that is implemented in the quality system to ensure that both the goals and objectives of the product are fulfilled as intended. The journal hosted an article on the significance of context in information systems and organizational change. The article mainly speaks about the implementation of information systems which is relevant to the above outlined thesis. The article indicates that there are three distinct principles that are to be followed in the implementation of information systems throughout the organization. The first principle should incorporate innovation of the information system with regard to the socio-organizational change, the second principle involves the analysis of the local organizational, the national and the global context of the information system, while the third system uses the analysis of the decisions mad e towards the innovation process of the information system. The article is based on an assumption that ICT does not face any deterministic implications on the organizational results which makes it miss its mark in terms of convincing about the implementation of information systems. The failure in assumption is largely misplaced because ICT has a large role in the performance of the business which ultimately makes it a valuable variable to consider. The article on the significance of context in information systems and organizational change also points out that the information systems research is mainly contextual because it is mostly based on an organizational setting instead of a laboratory setting. It is for this reason that information systems studies are subject to the environment in which they are applied, according to the article. The position of context of information environment used in the article is fairly placed given that different environments, markets or industries pose different challenges for the organization and the information system in use. Different fields of engagement require certain assurances in terms of the incorporation of information systems. For instance, quality assurance in information systems for the military is more precise that that which would be used in a local bookstore. One in a bookstore would be used to track borrowed books while one for the military would be used to track missiles and comm unicate code during wartime. On both counts, quality assurance would have to be stepped because it involves the use of human personnel to operate the information system. On the other hand, quality assurance should be strict so that human use of the information system can be smooth and accommodating and at the same time it should be time saving. The article is well organized starting from the introduction, all through the body and into the conclusion. The points raised in the article such as the concept that information systems are mainly concerned with IT innovations is well founded. The article sites many references for backing the information presented going as far back as 1989 when the initial concepts for the internet were taking place. The audiences intended for the article are scholars who require in-depth information about information systems, their innovations and implementations. The article is highly resourceful and rich in detail for any scholarly work. The article states that in order to maintain a competitive edge in the respective field, companies have to invest in information systems like ERPs (Enterprise Resource Planning) software that serve different functions in the organization. These systems also provide real time data that is used to aid in fast decision making. Information systems such as ERPs help co mpanies to manage their operations seamlessly across the globe. This information is particularly helpful especially in aiding the thesis statement that seeks to give credit to quality assurance for the easy integration, simplicity and quickness in the performance of business duties. Quality in any field is determined by the users, clients or customers who use the product and not by the society in general. The quality, as is often confused is not related to the actual price of the product or the service. The two are separate variables though relating to the same product. Therefore, adjectives like ‘poor’ and ‘high’ should not be used in relation to quality. Even in IT and information systems there are standards by which products must conform and they are monitored by such standards as ISO, 9000 or an alternative as the CMMI model. This is the idea projected in the journal of information systems (2009) that was designed in the interest of quality intervention in the quality assessment arena. The article on the benefits of information systems to organizations indicate that companies benefit by cutting down on human labor that previously cost them billions in wages. Since the invention and the spread of information systems companies have op ted to cut down on human labor down to the most important employees within the company. Although the article is fundamentally clear on the importance of cutting down human labor services, it fails to mention that quality assurance in the information systems that replace them are in constant need of updating for as long as the systems are in place. The article is geared to the well informed in the field of information systems and information technology as it mentions some of the most recent advancements such as cloud computing. The article merely seeks to hit the final nail on the information system concept coffin by including these latest features. Although other articles speak about virtual organizations and virtual communication systems, the journal of information systems seeks to give the latest advancements as well as options and possibilities in the industry. The drastic, yet advanced calculations in the growth of the information technology world have led to the overreliance of computerization that might eventually become the downfall of human beings. Without human intervention to the computerized world, there is an ever conscious possibility of failing to meet set objectives in terms of assurance of quality. The article seeks to inform of the impending danger of the failure to adhere to quality assurance precautions which is commendable and very informative. The article is neither biased but rather it leaves the reader with an option to think outside the box, consider gathering more information or take the information provided at face value. The tile of the article suggests that there shall be many sides to the information system story which is clearly shown and well detailed. The main purpose of the article from a scholar’s point of view is to broaden the thinking of the reader and to create a set of questions as to what lies ahe ad with information systems. Both the application and implementation of information systems has been revolutionary and has defined the 21st century in a huge way. Therefore, quality assurance on information systems has become tougher and more brutal as days go by primarily because of the competition and the innovativeness associated with information technology. The article seeks to highlight the consequences of ignorance and also the failures that companies undergo as a result of ignoring quality assurance requirements for the betterment of their stature in the industry. It is only with quality assurance that new ideas and concepts can be fostered within the organization. Quality assurance ensures that there is always room for improvement on the information system so that companies can grow according to their mission statement. The article is witty and largely educative and at the same time cautious as was the intention. The article is one to look out for in the world of information systems. The international journal of computers, communications and control had an article on management of information systems titled ‘managing the digital firm’ which was an eye opener for those interested. The article was written by rather two professionals in the information systems arena who have extensive background knowledge in information systems. From the title of the article, it is expected that the information provided shall be highly educative and without any blunder. It is also expected that because of the doctoral status of the authors, the information provided can hardly be refuted. The article kicks off by stating that knowledge of information systems is essential in the creation of successful and competitive corporations that add value to their products and services. The article further cements this statement by stating that it is inconceivable for a company to operate without the extensive incorporation of IT. This statement is rightly so because from a global p oint of view, all relationships between customers, suppliers and employees are mainly maintained digitally. The tone used in the article is educational which suggests that it is meant for scholars, educators and to a large extent, managers who are often faced with major information systems challenges. In order to do so, the authors of the article have incorporated a sociotechnical style of presentation through the combination of computer science, management science as well as operations research and blended them with behavioral elements that are drawn from sociology, psychology and sociology. The article contains in large part presentation of facts from a management of information systems (MIS) point of view. The article explains in detail the concepts of digital firms and how quality assurance should be incorporated in the information systems adopted by organizations. The article also advices on keeping information systems updated in order to ensure that the quality assurance process remains easy, simple, fast, and accurate and not time consuming. The article is a masterpiece if not the b lueprint of the future of information systems and businesses in all industries. The article explains in great detail that information systems are relevant in all industries and all markets however miniscule they might seem. The article is very resourceful and without any identifiable flaws. However, its lack of emphasis on quality assurance is a minor setback, but the essence of the article is captured in the rest of the details discussed. References Avgerou, Chrisanthi. â€Å"The significance of context in information systems and organizational change.† Information Systems Journal 11.1 (2001): 43-63. Print. Benbasat, Izak, and Ron Weber. â€Å"Research Commentary: Rethinking à ¢Ã¢â€š ¬Ã…“Diversityà ¢Ã¢â€š ¬Ã‚  in Information Systems Research.† information systems research 7.4 (1996): 389-399. Print. Haigh, Thomas. â€Å"The history of information technology.† Annual Review of Information Science and Technology 45.1 (2011): 431-487. Print. Hayman, J. L.. â€Å"Educational Management Information Systems For The Seventies.† Educational Administration Quarterly 10.1 (1974): 60-71. Print. â€Å"Information Systems Failures.† European Journal of Information Systems 2.3 (1993): 157-158. Print. â€Å"Information Systems Research: Policy on Special Issues.† information systems research 16.1 (2005): 6-8. Print. â€Å"Information systems and interorganizational networks.† European Journal of Information Systems 5.2 (1996): 73-74. Print. â€Å"Journal of Strategic Information Systems.† The Journal of Strategic Information Systems 17.4 (2008): 287. Print. â€Å"Journal of Strategic Information Systems.† The Journal of Strategic Information Systems 17.4 (2008): 287. Print. â€Å"Journal of Strategic Information Systems Best Paper 2008.† The Journal of Strategic Information Systems 18.4 (2009): I. Print. Karim, Akram Jalal. â€Å"The Significance Of Management Information Systems For Enhancing Strategic And Tactical Planning.† JISTEM Journal of Information Systems and Technology Management 8.2 (2011): 459-470. Print. Kini, Ranjan B.. â€Å"Strategic Information Systems.† Information Systems Management 10.4 (1993): 42-45. Print. â€Å"Management Information Systems (MIS).† Inc.com. N.p., 23 Apr. 2010. Web. 15 May 2014. . O’, Tiomothy J.. â€Å"Executive Information Systems.† Journal of Information Systems Management 6.2 (1989): 34-41. Print. Osinulu, L. F. Amusa. â€Å"Information Technology, Quality Assurance, and Academic Library Management.† Library Philosophy and Practice 1 Feb. 2010: 13-29. Print. Parker, Donn B.. â€Å"Ethics for Information Systems Personnel.† Journal of Information Systems Management 5.3 (1988): 44-48. Print. Ritch, Stephen, and Robert J. Munro. â€Å"Management Information Systems, Planning, And Public Community Colleges.† Community Junior College Research Quarterly of Research and Practice 6.2 (1982): 179-186. Print. Sprowls, Clay. â€Å"Strategic information systems: A European perspective.† The Journal of Strategic Information Systems 3.4 (1994): 345-346. Print. Stowell, Frank. â€Å"Do We Mean Information Systems or Systems of Information?.† International Journal of Information Technologies and Systems Approach 1.1 (2008): 25-36. Print. Teittinen, Henri, Jukka Pellinen, and Marko JÃÆ' ¤rvenpÃÆ' ¤ÃƒÆ' ¤. â€Å"ERP in action à ¢Ã¢â€š ¬Ã¢â‚¬  Challenges and benefits for management control in SME context.† International Journal of Accounting Information Systems 14.4 (2013): 278-296. Print. Warren, Matthew. â€Å"Ethics in Information Systems.† Australasian Journal of Information Systems 13.2 (2006): 23-29. Print. Winter, M.c., D.h. Brown, and P.b. Checkland. â€Å"A role for soft systems methodology in information systems development.† European Journal of Information Systems 4.3 (1995): 130-142. Print. Xu, Li D.. â€Å"Systems characteristics in information systems design.† Systems Research 9.1 (1992): 67-78. Print. Zwass, Vladimir. â€Å"Information systems in the economy and society.† Encyclopedia Britannica Online. Encyclopedia Britannica, 9 Apr. 2012. Web. 23 May 2014. . Source document

Economic Organization and Transaction Costs Essay

Economic Organization and Transaction Costs - Essay Example Often included in this category are the accrued transportation/ logistical costs. Accordingly, these expenses are crucial in deciding whether or not to make or buy a product/ service (Cheung, 1987, p. 55). The paper will conduct a literature search and review that is related to a case study in transaction cost economics. The focus will be on General Motors and the Fisher Body Company, during the 1920s, in regard to the pertinent economics of organizations. There is have to accentuate at the beginning that there is not and will never be one brought together hypothesis of vertical integration. While the writing on vertical integration has a tendency to concentrate on a basic dichotomy between the choice to "make" inside or "purchase" through the business, from a TCE or NIE viewpoint we must be delicate in the way that there are a wide exhibit of business based administration plans that speak to different options for both straightforward unknown rehashed spot market exchanges and vertic al integration. These two administration plans are polar cases. Hypothetical and exact research in the NIE convention looks at not just the determinants of the limits in the middle of firms and markets additionally the sources of different "half and half structures" of administration structure that lie between basic mysterious spot market exchanges and bound together various leveled associations with fluctuating regions of vertical and even control. These crossover structures incorporate different sorts of long-haul contracts, joint endeavors, double sourcing (incomplete vertical integration), holding organizations, and open undertakings (Williamson, 1996, 2000, p. 598).

Risk Management Research Paper Example | Topics and Well Written Essays - 2500 words

Risk Management - Research Paper Example Traditionally, the financial function was seen in respect to financial reporting and control. The modern theory of risk management reflects on the financial function in respect of financial policy and financial decision making. This comprises an organizations operational, business and economic risks. There are various risks that are unacceptable which includes insurance risks, capital market risks, a market for replacing and equalizing such risks has been developed (Adams, FÃ ¼ss & Gropp, 2014). The paper identifies the issues in the risk management and its significant impact to the financial decisions of the manager of an organization. The paper also identifies the relevance and approaches to the risk management practices. Additionally, the impact of the new risk management regulations is critically evaluated. There are mainly two types of risk in finance namely, systematic and unsystematic risks. Systematic risks are the one which are uncontrollable by the organization and unsystematic risks are the ones which are controllable by the organization. Interest risks, market risk and inflationary risks come under systematic risks and liquidity risks, credit risks and operational risks fall under unsystematic risks (Edgar financial market analysis, 2015). Various risks faced by managers of the organizations are descried under in details. Market Risk- This type of risk deals with unfavorable price or instability that affects the assets contained in an organizations portfolio (Edgar financial market analysis, 2015). It can be explained as the doubt of a financial institution’s earnings which arises from changes in the market conditions like the price of an asset, interest rates and market liquidity. Credit risk- This kind of risk takes place when one falls short to realize their commitments towards their counter parties. Sovereign risk and settlement risks are types of credit risk (Federal Reserve financial market analysis, 2014). Sovereign risk

Sources of disease transmission Assignment Example | Topics and Well Written Essays - 250 words

Sources of disease transmission - Assignment Example Furthermore, the presence of certain poisons in these transport systems, for example; the presence of aerosol contaminants is also a source of disease transmission and infection. Public transport surfaces are also sources of diseases as they tend to host different pathogens that may transmit different infections (Dawson, 2012). The public health authorities and services are the best possible sources of information on the spread and prevention of disease and infection among the public. It is their responsibility to ensure that the public is educated on some of the ways in which they are susceptible to diseases and infection, especially when using public transport. When individuals are aware of how diseases and infections are spread and their sources, it becomes easier to take precautions, especially when handling or dealing with the sources; directly or indirectly. The transport networks available can also provide useful information on how to approach different situations, especially when faced with potential threats to their health. These systems must work hand in hand to ensure that the general public is protected against any and all potential hazards, thus; improving society’s overall health status (Hawker, Begg & Blair,

First Step in Creating an Ad Campaign-Exploring Target Audience Assignment

First Step in Creating an Ad Campaign-Exploring Target Audience - Assignment Example Taking into account that they represent about 33 million people, then roughly 7.59 million teens live in the Midwest. Supposing that the teen population matches the overall demographics for gender, then 3.8 million are male. The data covered 13-19, so accounting for five parts of seven, then 2,71 million are within our target audience. The average spending power of this group is $40 per week from all sources, including jobs, equaling an annual market of 2080 per capita, for a grand total of about 4 billion dollars annually, when adjusted for low income groups in the demographic profile. They also influence about 19% of all household spending in addition to their personal buying power. Convergence is the trend. Most teens now own a cellular phone, a music player and a personal computer. The trend is moving toward smartphones which enable all of these functions or a smart phone and a tablet, such as the Ipad. However, the girls are way ahead of the boy in this age group with only 23% of the boys owning smartphones. All of the group is connected in one way or another, and they share information. Most boys (and girls) belong to at least one social networking site and one online gaming site that includes forum functions. TitleSmartphone Ownership by Teens and By Sex | Text Message Blog Volume2011Issue10/7/2011Editionhttp://www.textmessageblog.mobi/2011/01/14/smartphones-female-teens/Ref TypeWeb PageRetrieved Date10/7/2011Source

Pathophysiology of subtrochanteric hip fracture Essay

Pathophysiology of subtrochanteric hip fracture - Essay Example For instance, Mr. Smith tripped and fel on the pavement outside his home meaning that his cause of the fracture was falling. In young individuals who still have stronger bones; things like car accidents (Handoll and Parker 81) mainly cause hip fractures. The ORIF, on the other hand is the surgery done by a surgeon to put up the fractured parts of femur bone back together using particular metal hardware. It also encompasses putting the hip back together. Hip fracture is mostly detected through the nervous system. For example, Mr. Smith grumbled of agonizing pain in his right leg and hip. He employed IV infusion where Patient Controlled Analgesia (PCA) for pain management using Morphine 1mg bolus dose with a 5-minute lockout. Therefore, he had to undergo postoperative care following an open reduction and internal fixation (ORIF) with compression plate and bone screws of the right femur. This means that as a caregiver, it is important to understand him and take his condition seriously. This is because, in elderly people like him who are above 80 years, complications can turn out to be life threatening (Handoll, Cameron, Mak and Finnegan 42). This means that there is the need to ensure hospitalization and intensive post surgery care in order for him to recover well and to be able to walk again. However, before that, it is important to understand his medication history and his response to treatment. After assessing him well, I noticed that his vital signs were stable, BSL was within normal restrains, IVTD/saline was running 8 hourly and had been ordered to use low molecular weight heparin. I also learned that he was on supplement oxygen to maintain his oxygen saturations above 95 percent, he had a Bellovac drain in situ that was to be removed in 24 hours time as well as TED stockings in situ on both legs (Chi-Chuan et al. 340). I also learned that Mr. Smith had a history of type 2 diabetes and has a 60 pack-year smoking history. This means he used one full packet of cigarettes every day for 60 years. With this information, it is easy to take good care of him since as a nurse, have sufficient information concerning hip fractures and with the addition information concerning his health history, it is now easy to take care of him. What I need to ensure is that he takes all his medications well and in time in order to recover quickly (Keene, Parker and Pryor 307). QUESTION 2 Discuss the immediate prioritized post operative care for Mr. Smith using current evidence and literature to support/justify your reasoning: A. Identify Nursing Problem/Diagnosis - Priority 1 The problematic nature of curing hip fracture sterns in part since fracture is anatomically different from other proximal femoral peritrochanteric breakages as well as tricky characteristics of femoral shaft breakages (Doherty and Lyden 141). This means that it must be cured with particularly modeled implants that can endure massive muscular forces for lengthened periods of curative. It is not strange to note that this breakage has considerably higher rates of malunion and nonunion than other femoral fractures. Successful outcomes can be attained incase there is an advanced comprehension of the breakage and the precise treatment alternatives. o Identify four (4) key pieces of assessment data to support this problem The process of nursing assessment is very critical in nursing process to both the patient and the nurse because it helps the nurse know and understand the patient well and helps the patient to feel free and share important information with the nurse (World Health Organization pp19). Therefore, the four key pieces of assessments in nursing diagnosis include assessing the history of

Energy Research Paper Example | Topics and Well Written Essays - 250 words

Energy - Research Paper Example This will cut down the production cost of goods which will translate into economic growth. Alternative energy sources conserve the environment. Global warming will be contained if incentives are increased. The government should promote the use of different energy sources to diversify the economy dependence on one energy source has negative effects on the economy. Alternative energy increase employment opportunities and provide cheaper energy sources. The role of engineers in the alternative energy issue is to design the technology to enable the public to use the alternative energy effectively. Solar energy incentives are used to encourage domestic and industrial consumption of solar energy as an alternative source. The government provides tax exemptions to the users of such energy. This form of incentives is used by residents in hot areas like Texas (Reiley, 2009). Wind energy incentives are given by government to encourage domestic and industrial use of the form of energy. The tax exceptions made available by the government include the franchise tax deduction. The businesses can also be exempted from property tax. The alternative fuel incentives grants program benefits institutions with grants to use alternative energy sources. The grants may be used to install solar panels in the Scholl to reduce dependence on grid electricity or upgrade the vehicle fleets to hybrid vehicle (Garrison, 2011). Wind energy is energy generated when wind rotate the blades of a turbine. This form of energy is common in windy areas. The merits associated with the form of energy are that they do not pollute the environment. The form of energy is sustainable. The cons are that the wind farms destroy the aesthetic value of the shores and it is not reliable as wind does not blow continuously. Solar power can be used in production of electricity, cooking and water purification. Solar power is used by converting the suns rays into useful energy. The

Personal Statement and Additional Information Essay

Personal Statement and Additional Information - Essay Example My inquisitive mind, I believe, is the reason for my inclination towards sciences, especially engineering and research in particular, which has immensely shaped my career. I have been involved directly with chemical engineering over the last four years and have been greatly motivated to pursue a career in chemical engineering research. The chemical engineering coursework which I did for my undergraduate studies gave impetus to my strong desire in me towards research in engineering. The core courses in chemical engineering such as Chemical Engineering Thermodynamics, Chemical Reaction Engineering and transport phenomena along with the course on Unit Operations have given me a basic foundation of knowledge in chemical engineering. I have worked on various research projects and have come to conclude that the effort and resources spent in conducting research on product development is worthwhile only if there is benefit to the consumers. It is against this background that I seek to embark on studies to improve my research skills in a bid to contribute meaningfully to the society and economy. I therefore decided to integrate my research in chemical engineering with many business related courses as much as possible especially with a bias towards economics to develop a sound understanding of economic impacts on conducting research on product development. Thus, I was motivated to complete courses like Economics, Managerial Economics as well as Financing Economic Development. I have experience in conducting research and my first major project was at Unilever Research India Limited, one of India’s most respected companies in the FMCG sector. I was among one of the privileged top five students in the chemical engineering department selected to participate in the project. Their Department of Corporate Research focuses on developing existing commercial products currently on the market or developing new ones. My

Problem-Solution Essay Example | Topics and Well Written Essays - 1000 words

Problem-Solution - Essay Example Many of them do carry excellent grades in their bachelors or at schools which are never a true reflection of their own selves. Partly the problem is because of the tight academic schedules the institutions are maintaining and partly because the faculty are unable to encourage and inspire their pupils to learn the concepts and understand their applicability too. Previously institutions or universities never used to maintain such demanding schedules, therefore the faculty used to have all the time in the world to prepare the students for the academic challenges. Presently Universities are more bent on sending number of batches out rather than worrying about the quality of the academics offered. For the academia this, indeed has become the greatest worry, especially in a developing country like India. The challenge is up the academia to offer a solution which can make the students saleable to the corporate. The fact that is quite disturbing is that the problem is not because of the grades the students were receiving but because of the poor quality of assessment that is taking place in offering the grades and parameters used to offer grades. The sublime truth is that presently in schools and colleges at bachelor's level we are teaching students' concepts without application (especially in India). All the time the teachers will be focusing on the teaching of concepts and the students will be focusing on learning the concepts. However the student is not aware of how to apply this particular concept in a real time situation. There by all the meaning of education is lost without a trace. The identified problem areas are: The grades are not reflecting the competency of wards in their subjects, This problem is because they are learning concepts all the time without knowledge of application of concepts in a real time situation, the examination system is designed to test their remembering skills rather than testing their conceptual skills, Poor selection of parameters such as written examination and in descriptive mode to analyze application of concepts. Study importance: The study is of prominence in colleges and schools because without learning the application of the concepts in real time situations if the student is exposed to the rigors the academics at higher levels then there is every possibility he/she can become a burnout very soon. Moreover because of the excellent grades they are receiving in colleges and schools because of an insufficient evaluation system, the student feels that he has acquired sufficient skills to enter into a university or take a job, in reality he is not. Challenge for the faculty: The big challenge for the faculty is the fact that they have to make the student understand the ground realities so that ice breaking can be done. Ice breaking is an exercise normally carried out in schools and colleges to make the students feel comfortable realize the persons they are will be easy in the later stages. Once the ice breaking is done then the faculty can turn his/her attention to the task at hand. That is to

The Central Theme of Hamlet Is the Problem of Revenge Essay Example for Free

The Central Theme of Hamlet Is the Problem of Revenge Essay English oral The central theme of Hamlet is the problem of revenge. One after reading Hamlet can’t disagree with this statement. Not only is revenge the central theme in Hamlet but Shakespeare also shows us why revenge is problematic. One of the things that Shakespeare wanted people to take out of his play is that revenge is not only problematic but also harmful to not only the person seeking it but those around him. First we must understand why revenge is problematic. When one’s got revenge on one’s mind he tends to think all about that and nothing else. It seems that revenge clouds his mind and therefore his decision making. We see this when Hamlet kills Polonius thinking its Claudius, if Hamlet would have taken the few seconds to look who it was behind the curtain he would have seen it was Polonius and not Claudius. However he was so busy in seeking revenge on Claudius that even though he took all this time to make sure Claudius was guilty at the end revenge has gotten into his mind so deeply that he couldn’t even wait to check he’s killing the right person. Revenge also causes a snow ball affect and when the whole hierarchy of a state is busy with revenge the state can never be run properly. Through the whole play Shakespeare gives us examples of why revenge is problematic. His favorite character to do this is Hamlet; he uses Hamlet to show that when one is seeking revenge it’s the only thing on his mind, and that can drive a person into madness. An example of this is the relationship between Hamlet and Ophelia. At the begging of the play we get the feeling that they’re in love however after Hamlet is approached by the ghost and is told to go seek revenge we start to see Hamlet hating Ophelia and even latter on in a fight between Hamlet and Ophelia Hamlet says, â€Å"I loved you not. However then at Ophelia’s funeral Hamlet says, â€Å"Frothy thousand brothers could not with all their quantity of love make up my sun. † Towards play end of the play Shakespeare shows us the consequences of revenge. After Hamlet kills Polonius, Laertes comes back wanting to seek revenge, because Laertes has got nothing but revenge on his mind he is easily convin ced by Claudius to try and kill Hamlet. This causes Laertes to follow through with Claudius plan and which he will use a poisoned sword in a duel against Hamlet. Laertes manages to hit Hamlet with the sword however Hamlet then quickly gets the sword of Laertes and hits him. Laertes who knows that he’s now doomed realizes how foolish he has been because he let revenge take over. He quickly confesses to Hamlet what has happened at which time the queen dies as she drunk from the poisoned drink that Claudius set up. All this causes Hamlet to finally do what he set out to do in the begging of the play and kill Claudius. We end up with the whole hierarchy of Denmark dead just because of revenge. Shakespeare clearly shows how problematic revenge can be and it’s negative affects. It’s the central theme of Hamlet and an important lesson that Shakespeare hopes we will all learn.

Marketing mix and customer loyalty

Marketing mix and customer loyalty This chapter will discuss the findings of this study as outlined in the previous chapter and conclusions drawn. We will start this chapter by summarizing the whole study. Next, we will discuss the results in light of previous studies conducted by other researchers. Subsequently, we will identify the theoretical and managerial implications of the study. Lastly, we will present limitations of the study and directions for future research. The chapter ends with the conclusion of the study. The main objective of this study was to examine the relationships between the marketing mix used by the company and the relationship quality a company had with their customers and their loyalty. In addition, these relationships were tested under a supply shortage situation, to see whether the supply shortage situation would moderate the relationships between the marketing mix and the relationship quality with customer loyalty. Based on the literature review, four dimensions were identified for relationship quality, namely service quality, trust, satisfaction and commitment. The four dimensions for the marketing mix were product, price, place and promotion. For customer loyalty, four dimensions were also identified, repurchase, increase in repurchase volume, recommend and refusal to switch. A total of four hypotheses were developed in this study to match the objectives of the research. They are as follows: Customers perception of the marketing mix is positively related to customer loyalty. Customers perception of the relationship quality is positively related to customer loyalty. Customers perceived environment uncertainty moderates the relationship between marketing mix and customer loyalty. Customers perceived environment uncertainty moderates the relationship between relationship quality and customer loyalty. The data for this survey was gathered from construction companies registered with the Construction Industry Development Board (CIDB) of Malaysia. A questionnaire was mailed to the construction companies based on their CIDB ranking and geographical location, thus ensuring that a representative sample was obtained. A total of 800 questionnaires were sent out and 179 were duly returned, giving this study a response rate of 22.4%. To ensure the goodness of measures, factor analysis and reliability test were conducted to test the data collected. Factor analysis was used to test the validity of the measures and the results showed that the extracted factors fit the conceptualized variables. Cronbachs alpha was used to test the reliability of the variable and the results showed that all variables had a sufficient level of reliability. Bivariate correlation analysis were conducted to determine the inter correlations amongst the independent variables and dependent variable. Regression analysis was used to test the hypothesis and sub-hypothesis. The study found that 3 of the hypothesis were partially accepted whereas the last hypothesis was rejected. 5.2 Discussions The aim of our study was to ascertain whether a supplier in the construction industry should focus on their companys marketing mix (cognitive component) or should they instead focus more on the relationship quality (affective component) they have with their customers, to ensure that their customers stay loyal to them. Further more, these relationships were also tested under a supply shortage situation, to see whether the relationships between the independent and dependent variables would change, providing us with valuable information for future use. This is because the supply shortage situation periodically happens in Malaysia and subsequently impacts the development of Malaysia as well. Similar research was done by Cater and Cater (2009) and De Rutyer and Semejin (2002) in which emotional motivation was the affective component and rational motivation was the cognitive component. Both researches found that both the affective and cognitive component positively influences customer loyalty. However, the affective component seems to be much stronger than the cognitive component in their findings. Our first hypothesis result seems to mirror those of other studies. van Riel et al (2005), Yoo et al (2000) and Kim and Hyun (2010) have established the effects of the marketing mix on brand equity. They found that companies investing in the marketing mix, product, price, place and promotion, would create brand awareness and a positive brand image. In this way, brand equity would be created, and when brand equity exists, brand loyalty follows. For this study, we replaced brand equity with the suppliers equity and brand loyalty with the customers loyalty. The results show that the companys marketing mix has a positive relationship on customer loyalty. The RÂ ² value indicates that 29% of the variation in customer loyalty can be explained by the variation in the marketing mix. The study found that buyers in construction companies placed great emphasis on the product, price and promotion, but not the place. This is slightly different from results obtained from van riel et al (2005), Yoo et al (2000) and Kim and Hyun (2010). In the aforementioned studies, results indicated that all the 4Ps had significant impact on customer loyalty for their respective industries which were the chemical and retail industry respectively. As this study was conducted in the construction industry, we were dealing with industrial products like cement, steel bars, sand, bricks, which are very expensive and represent a large amount in the cost of a building. Therefore, price would definitely be a very important consideration when purchasing. The product range that a supplier can provide is also important in maintaining their loyalty because a supplier who carries a wide range of products will mean that buyers need not source for other suppliers to fulfil their needs. Therefore this result is consistent with our literature review finding that says product and price play an important part in maintaining customer loyalty. Promotions have also been found to be significant in maintaining customer loyalty. Frequent advertisements seem to keep the supplier in the forefront of the buyers mind, thus increasing both their behavioural and attitudinal loyalty. With the current competitive situation that exists in the construction industry with many suppliers in the market and not many buyers, suppliers need to maintain their existing customers by offering discounts and volume rebates. These types of sales promotions are closely related to the dimension of price, thus a very effective method to maintain customer loyalty. This is similar to what has been postulated by Yoo et al (2000) Place (channel of distribution), was found to not positively affect customer loyalty. This is contradicting with other findings previously highlighted in the literature review. Probably this dimension of the marketing mix does not have an impact on customer loyalty because buyers of construction companies do their purchasing virtually via the internet, through the telephone or via facsimiles. Buyers do not need to physically go to the buyers office to place their orders, thus distribution intensity (the number of branches the supplier have all over Malaysia) would not be important to buyers. Also once they place their order with a supplier, the goods can be shipped anywhere in Malaysia as specified in the order. A buyer in Kuala Lumpur can place an order with a supplier in Ipoh for goods to be delivered to Johor Baharu. This is unlike the retail market in which distribution intensity (the number of stores available) helps to promote loyalty because it makes it easier for the consumer to acquire their goods. Our second hypothesis explores the relationship between relationship quality and customer loyalty. Numerous researches have been conducted on this in the B2B as well as B2C contexts. The rational is that when the quality is good, the relationship is successful, thus, leading to customer loyalty. In general, similar results were found in this study, in which we found that buyers in construction companies viewed the relationship quality they had with their supplier as important in maintaining their loyalty to them. The RÂ ² value indicates that 33% of the variation in customer loyalty can be explained by the variation in relationship quality. However, they did not view service quality as an important dimension in relationship quality for maintaining their loyalty to the supplier. Even though past researchers like Caceres and Paparoidamis (2007),Rauyruen and Miller (2006), Hewett et al (2002), Hennig-Thurau and Klee (1997), Storbacka et al (1994), Dorsch et al (1998) and Crosby et al (1990) has advocated that service quality will have an impact on customer loyalty, findings in this study indicate otherwise. This could be caused by the gender and cultural profiles of our respondents as well as the context of the study, which was the construction industry. According to Donthu and Yoo (1998) and Furrer, Shaw and Sudharshan (2000), cultural influences will have an impact on service expectations. All the previous researches mentioned earlier were done in the Western cultural context. Customers in different cultures or countries will have different levels of service expectations because cultures differ in their patterns of behaviour and attitudes. Donthu and Yoo (1998) and Furrer et al (2000) used Hofstedes typology of culture to investigate cultural differences on service expectations. They found that customers in high power distance countries, like Malaysia, were more likely to accept very low levels of service quality or overlook it totally. They would accept or tolerate poor service delivery because of the service providers expertise. For seemingly poor services, the customers of high power distance countries would find excuses for the service providers instead. Thus, in this study, buyers in construction firms in Malaysia do not view service quality as an important dimension in maintaining their loyalty to their supplier as opposed to their Western counterparts. Donthu and Yoo (1998) and Furrer et al (2000) also found that customers in feminine countries like Malaysia which focused on values such as interdependence and relationships did not expect every service encounter to be perfect and would sacrifice the service quality for more important values to them like long term relationships. As 69.3% of our respondents were from the Chinese race, the Confucian dynamic of long term orientation would come into play. The Chinese are more prone to saving face, respect for others and traditions. They do not like to complain and bring shame to others. Thus, in line with this thinking, our findings indicate that trust, commitment and satisfaction are important in maintaining customer loyalty in this study. Also being a very collectivistic country, Malaysian buyers in construction firms would always be looking at how they can preserve harmony in their relationship with the supplier and not rock the boat by complaining behaviour on the service quality provided. They would be willing to overlook the lack or poor service provided by the supplier. Due to this fact, they do not view service quality as being able to maintain their loyalty to the supplier. Gender also plays a role in service quality perceptions and customer loyalty. According to Gocek, Kursun and Beceren (2007) in a research on the role of gender in service quality perceptions in the textile industry, they found that males gave less importance to perceive service quality received compared to females. Males were less bothered about how service quality could enhance their overall satisfaction levels towards their supplier, and ultimately on their loyalty. Thus, in our study, 57.5% of the respondents were males as compared to only 41.9 % females. Therefore based on this, our findings indicated that service quality was not an important dimension in ensuring their loyalty. In line with other research in the literature review, the accepted dimensions of relationship quality like satisfaction, trust and commitment were found to positively affect customer loyalty. Hesket et al (1994), Storbacka et al (1994), Hennig-Thurau and Klee (1997)and Lam et al (2004) posits that when the customer is satisfied, it will impact on the relationship strength and longevity and ultimately on the customers profitability and serve as the key to an organizations success and long term competitiveness. Chaudhuri and Holbrook, 2001 linked trust to loyalty through performance whereas Sirdeshmukh et al (2002) linked trust to loyalty through value creation. Buyers need to feel that they can trust their suppliers and these can be exhibited by frontline employees (trustworthy behaviour) and management practices (trustworthy practices). Most researchers identify commitment among exchange partners as key to achieving customer loyalty. Morgan and Hunt, 1994, Dick and Basu, 1994 and Oliver, 1999, all agree that relationship commitment is similar to loyalty because of the consequences exhibited like positive word of mouth, rebuy or repurchase a product/service consistently and refusal to switch. Our third hypothesis was also partially accepted, in which the supply shortage situation moderates the relationship between the marketing mix and customer loyalty. In other words, the supply shortage situation affects how the suppliers marketing mix is perceived by the buyers, and this would affect their loyalty. As postulated by Wagner and Gopalakrishna (2001) and Kotler (1974), suppliers in the construction industry should be making intelligent adjustments to the marketing mix to focus on the opportunities presented by the supply shortage situation. Price still remains the most important component of the marketing mix, especially for buyers in construction companies because the procurement of building materials represents a large amount of the building cost. Therefore, suppliers must resist the urge to raise prices as shortage conditions on the grounds of supplier opportunism because by doing so, they will loose their customers instead. Suppliers must also ensure that they do not cut down on production or product lines because of a shortage in the mistaken belief that it would not affect their customers loyalty. Even though there is a shortage supply situation in the construction industry, this does not mean that certain essential building materials are not required by the contractor during that time. In fact, the whole range of building materials from the structural, intermediate to the final stages in the construction process is required, regardless of whether there is a supply shortage for certain materials or not. Therefore, it is important for suppliers to be cognizant of this fact, and ensure that they carry a wide range of product solutions for their customers needs, even though during a supply shortage situation. The place (channel of distribution) also becomes important during a supply shortage situation in maintaining customer loyalty. This is because during a supply shortage situation, buyers will try to reduce their risk of being unable to obtain their supply. Therefore, a rational buyer will maintain their loyalty with a supplier that has intensity of distribution (having many branches all over Malaysia) to ensure that they will be able to get their supply of building materials. A contractor based in Kuala Lumpur, might very well have jobs all over Malaysia, thus by buying from a supplier that has many branches all over Malaysia, this will ensure better coordination in deliveries to various job sites all over Malaysia due to the fact that there would be personnel from the supplier stationed in the relevant geographical area. The buyer would feel more comfortable and confident, thus enhancing their loyalty to the supplier. Our study indicates that promotion becomes less important during a supply shortage situation. This could be because in a shortage situation, products are able to sell themselves. Suppliers need not have promotions and advertisements to maintain their presence in the mind of their customers during a shortage. Their buyers are very much aware of their suppliers and their importance during a time of shortage Our final hypothesis was rejected, indicating that the supply shortage situation does not affect the relationship between relationship quality and customer loyalty. In other words, the supply shortage situation has no affect on how the buyer views their relationship quality and their loyalty with the supplier. This is contradictory to findings in the literature review which posits that a supply shortage situation is perceived as a risk. Thus, buyers will try to engage in risk reducing activities such as looking for other suppliers, thus making them less loyal to their existing supplier. However, our findings can be answered by a research done by Wood (2008) in the B2B context for wireless telecommunications. He found that when the buyer was very satisfied with his relationship (indication of good relationship quality) it would instead reduce the inclination of the buyer to search for new alternatives, thus positively influencing the buyers intention to remain with the supplier even during a supply shortage situation. This positive satisfaction with the relationship will instead negatively influence the buyers perception of other available suppliers in the market, thus ensuring the buyers loyalty to his/her existing supplier. 5.2.1. Major results of the study Based on the explanation and discussion above, a summary of the major results are presented as follows: The marketing mix element of price presented by a company has a positive affect on their customers loyalty The marketing mix element of product presented by a company has a positive affect on their customers loyalty The marketing mix element of promotion presented by a company has a positive affect on their customers loyalty The marketing mix element of place presented by a company does not have a positive affect on their customers loyalty The relationship quality element of service quality does not have a positive effect on customer loyalty The relationship quality element of trust has a positive affect on customer loyalty The relationship quality element of satisfaction has a positive affect on customer loyalty The relationship quality element of commitment has a positive affect on customer loyalty The relationship quality has a stronger affect on customer loyalty than the marketing mix The supply shortage situation affects how customers view the marketing mix presented by the company and this would affect their loyalty. The supply shortage situation does not affect how customers view their relationship quality with a company, thus not affecting their loyalty. 5.3 Implications of the study Based on the research findings, several implications related to the theoretical and practical aspects of management will be discussed. 5.3.1 Theoretical implications The theory of cognitive-affective-conative-behavior was used in this study to explain the formation of customer loyalty. This theory suggests that customers loyalty is influenced by both cognitive and affective components. The cognitive components reflect that customers will make conscious evaluations based on information or knowledge such as the price or quality. (Oliver, 1999, Sawmong and Omar, 2004). Cognitive components in this study are represented by the 4Ps, namely product, price, place and promotion. (van Riel et al, 2005,Yoo et al, 2000, Kim and Hyun, 2010) The affective components reflect the fact that customers emotions or feelings are likely to play an important role in their behaviour. (Oliver, 1999) The affective components in this study are represented by relationship quality. (Hewett et al, 2002, Rauyruen and Miller, 2006, Caceres and Paparoidamis, 2007) The conative-behaviour is accompanied by the desire to an intended action. (Oliver, 1999) It can be exhibited through various ways through the customers behaviour; most commonly cited are repeat patronage (behavioural loyalty) and positive word of mouth (attitudinal loyalty). The findings in this research is consistent with the postulated theory. Both cognitive and affective components have an effect on customer loyalty. In this study, the RÂ ² for marketing mix was 29% and for relationship quality is was 33%. This indicates that the relationship quality has a strong affect on customer loyalty than the marketing mix. Research by Cater and Cater (2009) and De Rutyer and Semejin (2002) support this statement. In these researches, the affective component was found to be stronger than the cognitive component. Customers therefore seem to value the emotional we like more than the rational we benefit. Cater and Cater (2009) surmises that because of this findings, customers are not as rational as they should be, or much more likely, that rational benefits are perceived as minor in their decision making. In this case, the heart rules the head in the making of decision of continued loyalty. 5.3.2 Managerial implications From this study, we can draw several managerial implications as follows: The marketing mix presented by a company plays an important role in influencing their customers loyalty. Therefore, managers should not neglect the elements of price, product and promotion in their marketing strategies. Price is a very important consideration in purchasing in the construction industry as building materials are very expensive and make up a large amount of the construction cost. All buyers in construction companies would be very price sensitive due to this fact. Managers must ensure that they price their products competitively, according to the going rate. Pricing too high will have a negative affect unlike consumer goods which provide an impression of quality. ( Yoo et al, 2000) Managers should also pay attention to promotions to keep their company in the forefront of their customers mind. With the current competitive situation that exists in the construction industry with many suppliers in the market and not many buyers, suppliers need to maintain their existing customers by offering discounts and volume rebates. These types of sales promotions are closely related to the dimension of price, thus a very effective method to maintain customer loyalty. This is also similar to what has been postulated by Yoo et al (2000). Lastly, managers should make sure that their companies carry a wide range of products as this will ensure that their customers need not source for other suppliers to fulfil their orders. The relationship quality that a company has with their customer is also important in maintaining their customers loyalty. Managers should pay attention to their companys relationship management strategies and ensure that their customers are satisfied, trust and committed to the relationship they have with the company. Managers should focus on frontline employees especially sales personnel to ensure that they exhibit trustworthy behaviour. Management must ensure that they are ethical and honest in their dealings with customers, thus fostering a climate of trust. (Sirdeshmukh, 2002). To cultivate commitment, managers should place more emphasis on activities that produce strong positive feelings of affiliation and camaraderie between their company and customers. (Kumar et al, 1994). In general, satisfaction is a persons feeling of pleasure or disappointment resulting from comparing a products perceived performance in relations to his or her expectations. (Storbacka et al, 1994) Thus, ma nagers should focus on product and service quality and put in the effort to creating a high perception of these elements to ensure that their customers are not disappointed, but delighted instead. Supply shortages periodically occur in the construction industry. Thus, managers need to know how to manage their customer loyalty during such times. This study shows that the supply shortage situation affects how customers view the marketing mix presented by the company and this would affect their loyalty. Therefore, managers should be making intelligent adjustments to the marketing mix to focus on the opportunities presented by the period of uncertainty (shortage). By recognizing the changing environment, organizations can still retain their customers and enhance their profitability. (Kotler, 1974, Wayne and Gopalakrishna, 2001). As product, price and place have been found to affect customers loyalty during a supply shortage situation, managers should focus on these three elements. This means that they should not simply increase prices, reduce product lines and cut down on channels of distribution. Instead, managers should ensure that they price competitively, ensure that they carr y enough product lines and not shut down any branches/cut down on sales personnel during a shortage situation. As promotions was found to not affect customer loyalty during a supply shortage situation, managers can then save some spending and cut down on their sales promotion and advertising budgets. The supply shortage situation does not affect how customers view their relationship quality with a company, thus it does not affect their loyalty. However, this does not mean that managers should neglect the quality of the relationship they have with their customers. Managers should continue to do what they have been doing during normal periods. Ensure that your customers are satisfied and happy with the existing relationship they have by continually meeting their requirements and delighting them always. Overall, in a normal situation, to maintain their customers loyalty, a company should pay more attention to the relationship quality because it has been found to have a stronger affect. However, this does not mean that managers can neglect the marketing mix, because it has also been found to have an affect on customer loyalty. Therefore, prudent managers should pay attention to both cognitive and affective components to maintain their customers loyalty. However, when a supply shortage situation occurs, managers who focus on their marketing mix can reap substantial gains in their customers loyalty as opposed to the relationship quality. For managers, this provides them with valuable information on which aspect to focus on to advance their customers loyalty. Therefore, they can formulate strategic plans that suit the existing situation. 5.4 Limitations of the study The results should be interpreted in light of the limitations of the study. They are as follows: The sample surveyed. Our population for the study comprised of all organizations registered with the Construction Industry Development Board (CIDB) of Malaysia. There are many more contractors which are not registered with the CIDB. Therefore, the results should be carefully considered as being representative of the construction industry as not all organizations in the construction industry were sampled. It should be noted that 62% of the respondents were private limited corporations which were locally owned. As such, smaller contractors might not have enough representation in this study. This study was conducted in the construction industry, thus it may limit the generalization to other industries and business to business settings. The study is based on perceptions. As such, the inherent limitations of perception studies are acknowledged. The respondents responses represent what they consider to be facts rather than what the facts actually are. Another limitation might be that the data was collected via a self administered questionnaire. There is concern in the study that customer do not always perform as they say they will and might not answer truthfully for a variety of personal or organizational reasons. The study asked for the questionnaire to be answered by someone in the organization who has done purchasing and experienced a supply shortage situation before. It should be noted that there is room for bias as we cannot ascertain that the respondent that answered the questionnaire fulfils that criteria. Due to the time constraints, a cross sectional study was conducted. As such, changes in the variables under study over time, especially the dimensions of relationship quality and customer loyalty may limit the possibility to infer causation. 5.5 Directions for future research While this study advances the knowledge of customer loyalty in the construction industry, it also provides additional opportunities for future research. Future researches should consider having more or different marketing mix dimensions instead of using the 4Ps. This might lead to different findings for customer loyalty. The same applies for relationship quality, in which different dimensions are used instead of the generally accepted ones of trust, satisfaction and commitment. Future research can also enhance this study by having a larger sample that covers all organizations in the construction industry, irregardless of whether they are registered with CIDB. Hardware companies are also involved in the construction industry by supplying building materials to contractors. They also frequently encounter supply shortage situations, thus, for future research, they can also be considered. Because nothing is manipulated in this study, it is difficult to make causal inferences from the data. Perceived marketing mix and the relationship quality could be illusive reflections, distinct from the actual efforts put in by the company. To investigate more thoroughly the causal impact of each independent variable towards loyalty, future researchers could design and conduct experiments manipulating the levels of the independent and the moderating variables. 5.6 Conclusion The main objective of this study was to examine the relationships between the marketing mix used by the company and the relationship quality a company had with their customers and their loyalty in the construction industry. In addition, these relationships were tested under a supply shortage situation, to see whether the supply shortage situation would moderate the relationships between the marketing mix and the relationship quality with customer loyalty. Overall, this study has provided some empirical evidence that a companys marketing mix and the relationship quality with their customers has positive impact on their customers loyalty. The marketing mix components had varying degrees of significant relationships to customer loyalty. Product, price and promotion were found to have positive relationships with customer loyalty. Place was found not to have an affect on customer loyalty. The relationship quality components also had varying degrees of significant relationships to customer loyalty. Trust, satisfaction and commitment were found to have positive relationships with customer loyalty. However, service quality was found not to have any affect on customer loyalty. Overall, relationship quality was found to have a stronger affect on customer loyalty in the construction industry. Perhaps the main contribution of this study is the evidence that the significance of cognitive and affective components in customer loyalty changes during a perceived environment uncertainty. Cognitive components become more important to customer during a supply shortage situation than affective components. Cater and Cater (2009) theme of rational we benefit rules against the emotional

Assess Your Own Progress As A Student English Language Essay

Assess Your Own Progress As A Student English Language Essay The purpose of this assignment is to encourage you to take a step back from your studies and to assess your own progress as a student. It is directly related to the learning outcome that concerns taking responsibility for your own learning while responding reflectively to tutor feedback. As with Assignment 02, this assignment aims to develop your awareness of the way in which you study and write. It aims to help you to think through your work on the course as a whole, at the moment at which you start to think about what to study next. You should begin by looking back over your previous assignments and your tutors comments on these assignments. (If you do not receive Assignment 06 back in time to take account of it in writing this assignment, there is no need to be concerned: just focus on Assignments 01 to 05.) You should then write a critical review of up to 750 words, examining the way in which you study and write your assignments. For example, you might consider how your skills in reading and taking notes or in planning and writing your essays have developed through the course. How you structure your review is up to you, but in the course of it, you should do the following five things: Identify one or more ways in which you have made progress as a student since starting The Arts Past and Present. (For example, you might describe a skill that you have developed, or a difficulty in studying that you have resolved.) Identify one or more ways in which your approach to study or your study skills could be improved. For at least one of these, identify some different sources of help. Identify one or more strengths that you have as a student. Consider which subject(s) you have most enjoyed studying, and which subject(s) you have got the best marks for. Has the experience of studying the course modified what you thought you would be interested in before you started the course? Do you now have a clearer sense of what youd like to study next? You should support what you say with specific examples taken from your experiences of working through the course materials and writing assignments. You may wish to refer to one or more of your tutors comments on your assignments. Answer: I think my assessor has been fair and just all through my course and her help has been invaluable in my progression. Her guidance and advice as well as support shaped my studies and gave me a solid foundation to work from. She has helped me to achieve so much through the last year without her I would not have come this far and achieved the levels I have. When I look back to my tmas I can see through the assessors comments that I had made some careless mistakes. E.g. forgetting to use capital letters and forgetting set dictionary on UK English, these I have tried to fix and have worked hard to improve on this. My referencing was nonexistent when I started this course and I needed so much work for me to improve, but thanks to my assessors comments I gained a better understanding what references I can and cannot use e.g. discussion groups and have changed the referencing in my essays to more suitable references. In addition, I needed to work on my paragraphs as I had a tendency to use too short a paragraphs. This can be seen in the extract I have selected below from my assessors comments. You`ve made many of these point in your essay, but because you haven`t drawn them together in proper paragraphs, the thrust of your argument is rather dissipated.  Ã‚  Ã‚  I would advise that for future assignments you write the essay, and then look at short paragraphs (if you have any) and see whether they need to stand alone or whether they can tidily be combined with another short paragraph to create a new, longer one.  Ã‚  But don`t go to the opposite extreme and have paragraphs which go on for pages, which is my particular fault and one which my tutors used to complain about!  Ã‚  You also need to watch the format for references and Bibliography, as I`ve indicated on your script. This is a promising beginning to the course.  Ã‚  You have clearly understood what the questions required you to do, and have made some good points.  Ã‚  You just need to arrange your material so as to make the best use of it Myra Cross assessor comments PT3e Tma 01 As you can gather from the assessors comments my work, the paragraphs were so short. However, through learning essay planning I soon learnt how to structure each paragraph to include the correct information needed and they started to form proper paragraphs and became less like bullet points. In addition, one of my other greatest strengths was the fact I could find the information I needed but my greatest flaw was I could not justify the key points. Therefore, I had to spend a lot of time trying to learn how to justify my key points better and I have to some extent rectified this as can be seen by my rising grades. I have made use of information that is included in the assessors comments on each tma to analyse what I have been doing wrong and used this information to help plan and improve on each subsequent tma. As to my essay plans they still needs work so I decided on doing a 10 point after this course in writing fiction this should give me more practice before next 60 point course and hopefully by the time I do the next 60 point course I should have rectified this problem. After reviewing tma06 I Have found a major area I need to concentrate on In the past essays I have cut material to get down to the word limit. I have found this is causing my essays not to read or flow correctly this may work for smaller essays but for larger it effects my grades. I am trying in the future to put rules in place that if I exceeded my word limits by large amount instead of cut and past exercise I rework my plan and rewrite essay to the new plan hoping this resolves this flaw. I have enjoyed this course so much when I started the course it was because I wanted to learn structure and improve my writing skills and AA100 was compulsory course for degree I wanted. Now I am nearly finished I look back and realise I have awakened a love in both arts and history I hope I can use these new loves in my books. In addition, I want to move into the study of the history the goal for my masters is to combine my love of books with my love of history and to research or study history of writing throughout the ages.

The Representation of Minorities in American Cinema Essay -- Movies Fi

The Representation of Minorities in American Cinema As the semester progressed and we continued learning how Latinos have been misrepresented through American cinema during the twentieth century, I began to wonder about my own heritage and how Jews were portrayed in films of the same era. I grew up learning about the various stereotypes that have been associated with Jews throughout history, but never have I explored the portrayals of Jews through film history in the United States. My curiosity led me to research Hollywood’s image of the Jew, providing me with a better understanding of the role Jews and Jewish family life have played in American Cinema from the very beginnings of film history. I was able to relate the facts about the representation of Jews in the media to what we have studied this semester about the representation of Latinos and Latinas. Although in class we focused on the portrayals of different Latin American cultures in American film, we must realize that other minorities, social classes, and ethnic groups were mistreated by cinema as well. As Keller states, "One of the side effects of American cinema was often crushingly brutal portrayals of other races and cultures, depictions that spread to larger audiences than ever before possible around the nation and even around the globe" (Keller, 5). Overall, the American film industry felt it necessary to depict all characters but the dominant Anglo in a negative light. "In short", Keller explains, "white Americans believed in the superiority of the white race and depicted this superiority on the silver screen. Every other race was evaluated in relationship to the attainments of the white race and with respect to its approximation to the white race whic... ...//www.grapevinevideo.com/fairbanks.htm The Mark of Zorro. Produced by United Artists and Douglas Fairbanks Productions; directed by Fred Niblo, 1920. Cortes, Carlos E. "Chicanas in Film: History of an Image". Rodriguez, Clara E. Latin Looks. Boulder, CO: Westview Press, 1998. Pp.121-139 Flying Down to Rio. Directed by Herbert Brenon. Produced by Louis Zarecky, 1932. All Movie Guide, Dolores Del Rio. http://www.allmovie.com/cg/x.exe?p=avg&sql=bp18330 Mexican Spitfire. Directed by Leslie Goodwins. Produced by Cliff Reid, 1939. Erens, Patricia. The Jew in American Cinema. Bloomington: Indiana University Press, 1984. Friedman, Lester D. Hollywood's Image of the Jew. New York: Frederick Ungar Publishing Co., 1982. Hangin' With the Homeboys. Directed by Joseph Vasquez, 1991. West Side Story. Directed by Jerome Robbins and Robert Wise, 1961.

The Fate of The Donner Party Essay -- American History, Cannibalism Th

Desperate times call for desperate measures. This advice has been used as a way to justify questionable actions in times of despair for many years. Following the advice, the Donner Party did whatever they could to survive. Stuck in a snowstorm, the group is believed to have reverted back to animalistic ways, and devoured each other to survive. While no one knows the truth of that fateful winter, many agree that cannibalism was their main form of survival. Though the Donner Party’s travels were not well documented and many details remain controversial, it is evident that they resorted to cannibalism to survive. During their western voyage, the group notoriously known as the â€Å"Donner Party† inevitably became trapped in a snowstorm in the winter of 1846 and 1847. Originally, the group set out for California in search of new opportunities. Figure 1 shows the path that the party followed to arrive in their set destination. After departing from Springfield, Illinois, the Donner’s first stop was in Independence, Missouri where they joined the rest of their traveling companions. The party had then planned on arriving at Fort Bridger to join another expedition, but they were too late and the expedition left without them (Johnson, 1). They left from Fort Bridger on July 31, 1846 using their own navigation skills in hopes of landing at their destination (Diamond, 2). When an unfortunate snowstorm hit, the group was left stranded. To make matters worse, they were split up between Truckee Lake and Alder Creek. They struggled during this time for they had few supplies and a limited fo od source. Of the 81 person party, only 45 survived the horrendous conditions (Johnson, 1). That number of casualties may seem fairly typical based on the condit... ... alone is irrational let alone poor reasoning to enforce the disagreement. They did most likely consume wild animals but were in no way dependent on them. Out of desperation, the Donner Party had to have resorted to cannibalism. The Donner Party experienced harsh measures and had to come to extremely important decisions regarding survival. Many still deny the possibility that the party resorted to cannibalism in spite of a serious lack of proof and virtually no records of the events stating otherwise. On the other hand, many just â€Å"want to tell the story of their life over those final months, not just of cannibalism. [They] wasn’t to restore the humanity to the members of that party – and to their descendants† (Bailey, 1). Despite such controversy, the party has ultimately been linked to cannibalism, and based on the events, that is most obviously what occurred.

The Human Genome Project Debate :: Science Technology Genetics Papers

The Human Genome Project Debate The Human Genome Project is a 15 year, 3 billion dollar venture whose goals involve identifying the 80,000 genes in human DNA and determining the sequences of the 3 billion chemical bases that make up human DNA. Genes are made up of a threadlike material called DNA. DNA contains four main ingredients, which are called bases. A single gene may contain thousands of bases, so the Human Genome Project (HGP) is not any easy task. First, scientists have to go into the cells nucleus, where the DNA is located. Here the DNA is tightly coiled, so researchers have to uncoil it and then examine the DNA and write down the order of the bases. The order is extremely important because it underlies life's diversity. The ultimate objective of the HGP is to create a directory of the genes that can be used to answer questions such as what specific genes do and how they work. Once all the genes are examined, and their bases described, researchers have to translate what their order means. A genome is the entire DNA in an organism, including its expressed genes. These genes carry the codes for making all the proteins the organism requires. These proteins determine everything from how the organism looks to how it behaves. The HGP has been progressing very rapidly. Because of its rapid success, a new set of goals were arranged for the 1998-2003 year period. The first goal is to complete the sequencing of the human genome and to make it publicly available to researchers so they can all work together to better the human condition. Included in this goal is to improve technology so that there is a more efficient way of sequencing DNA. Advancing technology includes decreasing the cost of current technology, funding for new technology, and effective review methods for implementing advanced technology development. Variations in human genomes include the most common single nucleotide polymorphisms (SNP's), deletions, insertions, and duplications. One goal of the HGP is to gain a better understanding of the types and frequencies of these variations and their possible functional purpose. Mapping SNP's will aid in researching conditions such as cancer and mental retardation. These maps may also be applicable in identifying genes that contribute to increasing disease risk. Another major goal of the HGP is determining the functions of genes. Once the complete genome sequence is discovered, the interpretation of the sequence still needs to be done.

Crude Oil Price Volatility Economics Essay

Energy plays the cardinal function in the universe economic system. In malice of considerable disposition to alternative renewable beginnings of energy like air current, H2O, atomic and solar power, the function of rough oil in macroeconomic motions has non waned yet ( Mehrara & A ; Mohaghegh, 2011 ) . Since the find and production of oil Nigeria in 1958, the subsector has continued to play a major and dominant function in the Nigerian economic system. The extractive sector in the Nigerian economic system is big and extended, with oil playing a critical function. With about 37.2 billion barrels in militias and 2.13 % of planetary production, Nigeria has the universe ‘s 10th largest proven militias ( 3.1 % of planetary militias ) , and is among the top 10 oil manufacturers ( Akinlo, 2012 ) . Nigeria has been a member of the Organization of the Petroleum Exporting Countries ( OPEC ) since July 1971. Presently, there are 12 member states including Nigeria in this international organisation whose purpose of the organisation, harmonizing to its Statute, is the finding of the best agencies for safeguarding their involvements, separately and jointly ; inventing ways and agencies of guaranting the stabilisation of monetary values in international oil markets with a position to extinguishing harmful and unneeded fluctuations ; giving due respect at all times to the involvements of the bring forthing states and to the necessity of procuring a steady income to the bring forthing states ; an efficient, economic and regular supply of crude oil to devouring states, and a just return on their capital to those puting in the crude oil industry ( OPEC, 2012 ) . Crude Oil is an of import trade good non merely because it is of course happening in the Earth but because of the many fractions that are derived from it after the refinement procedure. Those changing fractions such as fuel oil, jet fuel, kerosine etc. are extracted at different temperatures during the refinement procedure. The demand for rough oil is derived from the demand for its fractions and it depends on a big figure of factors such as its class, sulfur content and its locations. Crude Oil is classified in the international market harmonizing to changing molecular features by giving pricing mentions to the countries where such barrels are produced. Such pricing mentions include the North American West Texas Intermediate, Nigerian Bonny Light, Brent etc. In most oil exporting states, authorities which is well big in comparing with little private sector, straight receives the oil gross. Spending this gross, authorities ‘s behaviour becomes the most of import feature of the economic system. In other words, the financess needed for authorities ‘s outgo come from oil gross. So, financial and pecuniary policies depend upon oil monetary value ( Rosser & A ; Sheehan, 1995 ) . Oil monetary value is extremely variable ; even more than any other trade good ( Dehn, 2001 ) . Crude oil monetary values have increased on norm from US $ 25 per barrel in 2002 to US $ 55 per barrel in 2005. There has been a steep upward tendency in the monetary value of rough oil in recent old ages, making a record nominal high of US $ 147 in mid-2008 and a crisp bead to US $ 46 a barrel ( Akpan, 2009 ) . The transmittal mechanisms through which oil monetary values have impact on existent economic activity include both supply and demand channels. The supply side effects are related to the fact that rough oil is a basic input to production, and accordingly an addition in oil monetary value leads to a rise in production costs that induces houses to take down end product. Oil monetary value alterations besides entail demand-side effects on ingestion and investing. Consumption is affected indirectly through its positive relation with disposable income. Oil monetary value rises cut down the consumers passing power. Investing may besides be affected if the oil monetary value daze encourages manufacturers to replace less energy intensive capital for more energy-intensive capital. The magnitude of this consequence is in bend stronger the more the daze is perceived to be durable. For this ground, the theoretical literature has been of a general equilibrium nature, with different writers delega ting different weights to the supply and demand channels ( Olomola & A ; Adejumo, 2006 ) . When oil monetary value depreciates, big public sector expectedly can non cut down its disbursement instantly and proportionally ; so faces immense shortages. The financial instabilities followed by an oil monetary value lessening can be lay waste toing if the state is extremely dependent on oil grosss ; which is the instance in most oil exporting states. More disappointingly such falls are normally unpredictable. Several uncomplete undertakings and immense debts are the chief heritages of this period for the undermentioned fruitful epoch. After some rough experiences, presents, insulating the existent sectors of economic system from oil monetary value volatility is accepted as one of the most of import functions of authorities ( Mehrara & A ; Mohaghegh, 2011 ) . Presently, one-year budgets are formulated in Nigeria based on oil monetary values. The 2009 budget was revised in line with the predominating market monetary value of oil declarative mood of immense dependance of Nigeria on oil returns. In 2012, there was an intense argument refering the benchmark monetary value of Crude Oil that would be the footing of gross and outgo computations in the passing of the 2013 Appropriation Act ( budget ) through the Nigerian National Assembly. Huge influx of oil grosss in Nigeria are more frequently associated with enlargement in the degree of Government passing while periods of dwindling oil grosss are normally accompanied by budget shortages. There is no addition stating that Nigeria relies so much on gross from oil exports, but, it every bit massively imports refined crude oil and other related merchandises. Evidence, for case, shows that Government disbursement, which hitherto, before 1999 remained good below N0.5 trillion, hit N1.02 trillion grade in 2001 and N1.5 trillion in 2004. The figures for 2006 and 2007 stood at N2.04 and N2.45 trillion severally ( Aliyu, 2009 ) . Oil monetary value dazes are preponderantly defined with regard to monetary value fluctuations ensuing from alterations in either the demand or supply side of the international oil market ( Hamilton, 1983 ) . These alterations have been traditionally traced to provide side breaks such as OPEC supply quotas, political turbulences in the oil-rich Middle East and activities of hawkish groups in the Niger Delta part of Nigeria. The dazes could be positive ( a rise ) or negative ( a autumn ) . Two issues are identified sing the dazes ; foremost is the magnitude of the monetary value addition which can be quantified in absolute footings or as per centum alterations, second is the timing of the daze, that is, the velocity and continuity of the monetary value addition ( Akpan, 2009 ) . Traveling by the foregoing, four oil dazes can be observed in Nigeria. Each of the dazes had connexions with some motions in cardinal macroeconomic variables in Nigeria. For case, the 1973-74, 1979-80, and 2003-2006 periods were associated with monetary value additions while the oil market prostration of 1986 is an episode of monetary value lessening. During the first oil daze in Nigeria ( 1973-74 ) , the value of Nigeria ‘s export measured in US dollars rose by about 600 per cent with the footings of trade lifting from 18.9 in 1974 to 65.3 by 1982. Government gross which stood at 8 per cent of GDP in 1972 rose to about 20 per cent in 1975. This resulted in increased authorities outgo owing mostly from the demand to monetise the rough oil grosss. Investing was mostly in favor of instruction, public wellness, conveyance, and import replacing industries ( Nnnanna & A ; Masha, 2003 ) . During the oil monetary value daze of 2003-2006, Nigeria recorded addition in the portion of oil in GDP from approximately 80 per cent in 2003 to 82.6 per cent in 2005. The daze was gradual and persisted for a piece. This could be regarded as a lasting daze. The consequence of the daze was a favorable investing clime, increased national income within the period although a little diminution was observed in the growing rate of the GDP. Despite this sensed benefit of oil monetary value alteration, the macroeconomic environment in Nigeria during the roars was unwanted. For case, rising prices was largely dual figure in the 1970s ; money supply grew steeply, while immense financial shortages were besides recorded ( Akpan, 2009 ) . The growing way of the state has been really unsmooth over the old ages. During the oil roar epoch, approximately 1970-78, GDP grew positively by 6.2 per centum yearly – a singular growing. However, in the 1980s, GDP had negative growing rates. In the period 1988-1997 which constitutes the period of Structural Adjustment Programme ( SAP ) , which entails economic liberalisation, the GDP responded to economic accommodation policies and grew at a positive rate of 4.0 per centum. Agriculture, industry and fabrication, oil and gas sectors had greater laterality in the composing of the Nigeria ‘s GDP. The twelvemonth 1989 – 1998 was the most disruptive period in the history of the state ‘s growing form. Real GDP grew merely by an norm of 3.6 per centum, against the population growing rate of 2.8 % during the same period. Inflation, poorness, exchange rate were all at dismaying rates. Foreign direct investing, which is a necessary engine of growing, was stifled be cause of unsupportive enabling environment. Between 1999 and 2008, the state ‘s growing public presentation improved significantly. GDP growing rate averaged 7.8 % during the decennary entirely due to the growing of non-oil sector which grew by 9.5 per centum. In this respect, nevertheless, oil sector constitutes both a retarding force on growing and a beginning of instability in GDP growing form ( Aliyu, 2009 ) . Ongoing financial and pecuniary reforms aim to cut down the degree of rough oil dependence but at the minute, uncertainnesss about the degree of rough oil monetary values has cost the economic system a batch of investing chances over the old ages. In order for Nigeria to achieve balanced, uninterrupted and sustainable economic growing, the consequence of volatility in oil monetary values must be given equal attending.STATEMENT OF THE PROBLEMIn Nigeria, the rate of petroleum oil dependence is high. It accounted for about 82.1 % of entire authorities gross during the oil roar in 1974 before cut downing to a portion of 64.3 % by which was a effect of the rapid diminution in universe market monetary value of rough oil. The portion of oil gross in entire authorities gross still remains significant as evidenced by the attainment of 85.6 % and 86.1 % in 2004 and 2005 severally ( Akpan,2009 ) . This has generated a batch of involvement particularly amongst stakeholders in the Nigerian econom ic system. Of recent, is the argument in the Nigerian National Assembly about the appropriate petroleum oil monetary value benchmark to be included in the 2013 Appropriation Act which has generated a batch of contention. From a planning position, fluctuations in the petroleum oil monetary value have been the beginning of a batch of incomplete authorities undertakings due to the alterations in the gross watercourse and the dependability of cost estimations. The transmittal mechanisms through which rough oil monetary values impact on existent economic activity and analysing the dynamic interrelatedness among the selected macroeconomic variables is of great importance. Variations in rough oil monetary values hinders effectual economic planning and development most particularly for rough oil dependent economic systems like Nigeria. The impact of these fluctuations in footings of magnitude, continuance and way is of great importance if the Nigerian economic system must come on. The following are inquiries refering to the impact of rough oil monetary value volatility in Nigeria: – How significantly can Crude Oil Price fluctuations hinder sustainable economic growing in Nigeria? What magnitude of the alterations in macroeconomic variables is associated with fluctuations in rough oil monetary value?1.3 OBJECTIVES OF THE STUDYThe wide aim of this survey is to analyse the consequence of petroleum oil monetary value volatility on economic activity in Nigeria. The specific aims include: a. To analyse the consequence of oil monetary value volatility on the growing rate of existent GDP, Inflation rate, Money supply and other financial and pecuniary variables. B. To find whether there is a long tally relationship between oil monetary value volatility and existent GDP growing in Nigeria. 1.4 RESEARCH QUESTIONS The inquiries that guide the research are as follows: a. Is there a important relationship between Oil monetary value dazes and economic system activity in Nigeria? B. What is the magnitude of the relationship ( if any ) between Oil monetary value dazes and macroeconomic variables in Nigeria?1.5 HYPOTHESES OF STUDYThe followers are the research hypotheses to be tested during the survey: Holmium: Crude Oil Price has no important consequence on economic activity in Nigeria. H1: Crude Oil Price has a important consequence on economic activity in Nigeria.1.6 SCOPE AND LIMITATIONS OF THE STUDYThis survey on the consequence of volatile economic activity may be relevant to all states in the universe but the overall considerations, analysis and deductions are within the model of the Nigerian economic system. This survey covers the periods from 1975 to 2011. However, restrictions due to unavailability and undependability of informations could originate in the class of the survey and this should non be overlooked.1.7 DEFINITION OF UNFAMILIAR TERMSThe undermentioned footings used during the survey are explained below: a. Volatile: Care to change frequently or widely B. Organization of Petroleum-Exporting Countries ( OPEC ) : An organisation of states formed in 1961 to hold on a common policy for the production and sale of crude oil. Its members include Iraq, Indonesia, Iran, Kuwait, Libya, Angola, Algeria, Nigeria, Qatar, Saudi Arabia, the United Arab Emirates, and Venezuela.1.8 SIGNIFICANCE OF STUDYThis survey is of import to demo the extent to which the Nigerian economic system is affected by rough oil by analyzing macroeconomic variables. It is necessary to understand the way, continuance and magnitude of the relationship.1.9 METHODOLOGYThe variables to be considered include: a. Oil Price Variance B. Real Gross Domestic Product Growth Rate c. Inflation Rate d. Index of Industrial Production e. Money Supply f. Government Outgo The clip period under consideration is 1975-2011. The Ordinary Least Square Method is used because it is the best linear indifferent calculator. Garch ( 1,1 ) theoretical account is used to mensurate rough oil monetary value volatility and the conditional discrepancy series generates the volatility informations. Johansen Co-Integration technique based on vector autoregressive theoretical account determines the long tally relationship between oil monetary value fluctuations and GDP growing. Vector Error Correction Model ( VECM ) specifies convergence or divergency among the variables in the theoretical account. Trials for Stationarity ( being of unit roots ) such as the augmented dickey-fuller and Phillip Perron Tests will be employed. Variance decomposition, impulse response map, farmer causality trial examines consequence of Oil Price volatility on other variables.1.10 DATA BeginningsSecondary informations beginnings from Central Bank Statistical Database, Central Bank Statistical B ulletin, OPEC Statistical Bulletin British Petroleum Statistical Review of World Energy.1.11 OUTLINE OF CHAPTERS